OUAI

OUAI combines luxury and accessibility. This brand, born from the vision of Jen Atkin, the hair stylist responsible for the look of the Kardashian clan, Gigi Hadid and Cara Delevigne (just to name a few), combines precious scents, nourishing ingredients, which mimic the functions of the hair, and a perfect Instagram aesthetic. Each product is formulated to improve hair health and texture.